Paul Puolakka

Paul's iGaming Credentials

10+ years in iGaming	C-level experience	Industry speaker	Player trust & transparency
Working in online gambling since 2014	Former CMO at Mr. Gamble	Speaker at SBC Summit and other major iGaming events	A trust-first approach to casino marketing, affiliate partnerships and player communication

Paul’s iGaming Experience

Paul in the Media

Paul’s Review Approach

Paul reviewed and approved casino reviews alongside content about affiliate marketing, operator relationships, brand strategy and Mr Gamble’s commercial partnerships. His checks focused on operator information, commercial arrangements and whether relevant industry terms and relationships were described accurately and clearly.

He drew on experience from both sides of the industry, including affiliate leadership at Metal Casino and his former role as Mr. Gamble’s chief marketing officer. His approval formed part of the wider editorial process; casino rankings and recommendations were not based on his commercial review alone.

What Paul Looks At

• Whether the overall conclusion follows from the evidence in the review
• How much value a bonus offers after its key conditions are considered
• Whether the casino’s strengths and limitations receive appropriate weight
• How the casino positions itself for different types of players
• Whether its loyalty and retention features offer practical value
• Whether any placement in a ranked list is supported by the facts presented

Our Editorial Standards

• Editorial policy
• How we rank casinos
• Responsible gambling
• 18+ Play Responsibly

Mathematical claims, including RTP, volatility, house edge and odds, must be checked against appropriate sources before publication. Claims outside the author’s verified expertise also require review by a suitably qualified specialist.

Why Trust Paul Puolakka?